Like captured in the other article ‘Channel Conflict now evolving into Channel Collaboration in e-commerce industry‘, there is a constant progression towards turning channel conflict into channel collaboration. While, the above article illustrated how distributors and wholesellers are now partners in progress, the retailers were seen as left out of the plan. However, the latest…Details
Yes, i finally gave a shot to gym. Here’s what I learnt : It’s true, they know how to extract more money from you, than were prepared for, and also subscribe you for a longer duration as compared to what you originally thought of. You need to have a clear goal in mind e.g. Fitness –…Details
When moving into your next apartment, choose the one where you will feel relaxed and comforted when you come back home. Choose it in a locality where you can develop a good network to further your development in career and life.
There are no two words in the English language more harmful than “good job”
-Terence Fletcher’s remark in Whiplash (2014)
Here’s a small takeaway graphic that you can use to ensure you have have done adequate analysis of the current situation, charted the defining marketing strategy, decided the execution, and how you sustain the value you plan to create. Presenting to you, ‘The Essential Checkpoints for creating a great Marketing Plan’ If you liked this…Details
We recently had an interaction with an FMCG Stockist who gave us an insight into the stockist operations, the challenges faced by them and how they address them, the key parameters which decide their profitability, and how they leverage the multiple distributor licenses to maximize efficiencies. He also gave us a perspective of the future…Details